If 2022 is the year you decide to supercharge your digital marketing, you will need to nail the fundamentals. One of the basic things to get wrong is your Search Engine Optimisation (SEO) efforts. If you haven’t updated your site and content for a while, it’s possible what worked before may not work as well now.
Here is a guide to how NOT to do SEO in 2022, ensuring you have a fruitful and prosperous year ahead – especially in the search engine results!
You’re Not Using Google Business Profile
Google Business Profile (formerly Google My Business) is a secret weapon in your SEO arsenal, allowing you to compete with the big-end of town by collecting positive reviews, connecting with local searches, and sharing special offers direct to customers. With so many searches “near me” being conducted through voice, you’ll need it if you want to be the first – and sometimes only – result.
If you do have your profile set up and you aren’t responding to reviews – you absolutely should start! That means good AND bad.
Overlooking Meta Descriptions
Your on-page SEO – that is, your content, keywords, and headings – might be all green lights; but what about your meta descriptions? Adding keywords using <meta> tags and in your title is critical to SEO success. CMS such as WordPress or Kajabi may add titles and descriptions by default – but customising them to meet your SEO your goals is essential.
Broken or Outdated Links
How many of your links go nowhere? The web moves quickly – and if you haven’t conducted a link audit of your site to get rid of broken or outdated links, it could be a case of one step forward, two steps back with your SEO.
Relying on Old Content
Much like age of links, how old is your content? If you aren’t updating your website with fresh, authoritative content, you aren’t giving your customers any added value. Google picks up on this – and it’s an added bonus to your SEO, especially if you’re targeting new keywords or key phrases.
Your Text Is in Images
A picture is worth a thousand words – but near zero when it comes to SEO. If you’re using images to display keyword rich text, you’re doing yourself a disservice. You should use keyword relevant filenames for your images – but that’s best practice more than anything else.
Not Using Analytics
Your analytics is a wealth of information to help you inform your SEO and content strategy. You can use analytics or your Search Console for researching underused keywords and tailoring content to pick up these new audiences. If you aren’t targeting unique keywords, it can have a significant impact on traffic.
Thinking of SEO as One-And-Done
SEO isn’t like building a house or buying a car – it’s an ongoing process that requires attention. If you haven’t got a strategy in place for your content or SEO, you are running the risk of falling further and further behind your competition.
How do I identify my SEO mistakes?
For beginners in SEO, it might feel daunting getting immersed in the world of SEO and content marketing. If you’re unsure if you’re doing SEO right, you can get your FREE SEO site audit with Conquerr today – and there’s no obligation to sign up.
