Conquerr the persuasion game. Make sure your website converts more often – which means more sales.
Conversion Rate Optimisation is a strategy that combines testing and iteration to find the best content and designs that lead to the best conversion rates – ensuring ongoing success.“Build it and they will buy” isn’t a strategy for success – it’s wishful thinking. You may be getting all the traffic in the world, but if it isn’t converting your browsers into leads or customers, it’s all for naught. All paths can lead to your site, but the content has to make the sale at the end of it all. Conversion Rate Optimisation, sometimes known as “A/B testing” uses scientific modelling, analysis, and testing ensuring your content converts more than it did the last time – and that means more leads, sales, and profits.
Conversion Rate Optimisation: Part Of A Holistic Digital Marketing Approach
Conversion Rate Optimisation is another plank in an overall digital marketing approach that encompasses SEO, content marketing, PPC management, social media, and more. CRO focuses on the business end of your sales funnel – making sure that prospects and leads make the sale, book a meeting, or any other desired action that makes your business money.
CRO is an integrated approach to increasing your website’s conversion rate through A/B/n testing, be it of your design, content, or interactive elements.
A/B testing is a process where we show incoming visitors an “A” and “B” (or “C”, “D”, etc.) of your website to see which version converts the best. This process is one of continuous refinement, to make sure we get the best results.
You could – and there are many tools that allow you to achieve CRO on your own terms. However, this takes away from your core business and what you enjoy doing most. CRO is a niche digital marketing skill, and commands salaries of upwards of $90-$100,000 per annum. Outsourcing your CRO is not only cost-effective, but time efficient.
CRO is an ongoing process – however costs can vary between $7,000 to $70,000 depending on the size and complexity of your site. CRO encompasses frontend development, UX design, data science, strategy, SEO, and many other services. The investment however, is geared toward a return many times over.