SEO for Accountants

Search Engine Optimisation for Accountants

Accountancy firms, especially solo practitioners, are often met with stiff competition from the Big 4 and mid-tier firms. Even up the playing field with SEO for accountants by Conquerr.

At any given marketing event, it’s likely you won’t be the only accountant in the room. Now multiply that event by 10, perhaps even 20 times – can you afford not to advertise your offering to thousands of potential businesses?

Conquerr offers Search Engine Optimisation for accountants and accountancy firms that assist in broadcasting your business to as many prospects as possible. SEO is the art and science of improving your search engine results for chosen keywords – and over time, you gain more traffic to your website and more long-term clients.

SEO is an investment in your bottom line as much as your CPA membership or ongoing professional development. We tweak and optimise your site on an ongoing basis so you can get a leg up on your competitors.

Achieve higher rankings on Google with Conquerr

In the information era, every accountant recognises the competitive advantage that online marketers provide. Online marketing services have made significant strides in recent years. No matter how big or small their company is, accountants, be it CPAs, tax accountants, actuaries, bookkeepers, or ancillary services wants more online visibility. SEO is a factor when thinking about how to reach more of your target audience and reap greater returns on investment.

Conquerr is your comprehensive partner in all aspects of SEO, including the all-important local SEO, so your firm comes up in area-specific searches.

Are you an accountant looking for quality SEO? Every SEO campaign begins with your FREE audit – and there’s no obligation to sign up.

Our SEO for Accountants Process

SEO Auditing

The first step is to see where your site is at. What can be improved? What technical elements are lagging? We compile this into a report, so you know exactly what needs to be done – and how we can outfox your competition.

Robust Link Building

Links are the currency of the modern web. Our technical experts build organic links that search engines find irresistible. We use ethical, White Hat approaches to SEO – approved by the community and technicians both.

Keyword Research

Using your audit report, we find out the most relevant keywords that drives traffic to your site and use a holistic approach – using low competition yet high yield search terms and display options – to really pin down the market.

Local SEO

Local search is growing in popularity year by year. By cornering the market in your neighbourhood, region, or country, you can increase visibility to your audience. At this stage, we optimise your Google My Business page and other online directories.

SEO Copywriting

Once we have identified your best keyword strategy, we then use true and tested SEO copywriting to attract higher rankings and convert customers once they’re on your site.

Continuous Improvement

Search Engine Optimisation is not a one and done solution. With more data we gain more insights – and over time, even better performance that blows away the competition.

Your common SEO for accountants questions answered

We employ all available SEO tactics, including cutting-edge data analytics and newly developed tactics. This may involve on-page optimisation, off-page optimisation, audience and keyword research, content auditing, A/B testing, content development, mobile and speed optimizations, credible backlinking, citation generation, local SEO, metatag optimisation, developing rich snippets, and other techniques.

This is a lofty, and perhaps unachievable goal for most accountancy firms (even the Big 4!) – and we won’t promise you the Earth only to under-deliver. What we can guarantee is we’ll improve your search engine result ranking for relevant keywords that will drive credible traffic to your business. This includes ranking highly for local SEO – “accountants near me” – which can prove beneficial to your long-term online marketing strategy and return on investment.

Google has automatic crawlers that indexes the web, visiting various websites and gathering pertinent information according to its algorithm. The correct order in which those pages should appear in answer to a given query is then determined by algorithms by analysing indexed sites in light of hundreds of ranking “signals.” In order to dominate such results, SEO professionals work to take advantage of the fact that the sites with more signals are ranked higher.