Search Engine Optimisation Strategies

What SEO strategies should I consider?

On-page SEO? Analytics and analysis? Off-page SEO? Backlinking? There are many facets to SEO it can be difficult to pinpoint which tactic or strategy to use. Conquerr uses SEO strategies from all facets of digital marketing – including audience research, keyword strategy, content audits, content creation, mobile and speed optimisations, technical SEO including meta and rich snippets, and white-hat, transparent, and authoritative backlinking. This all helps create a top SEO environment for your website so you can climb the rankings and gain more organic traffic.

Get your FREE SEO audit from the experts at Conquerr – there’s no obligation to proceed and no sign-up required.

A holistic approach to search engine optimisation

Search Engine Optimisation doesn’t exist in a vacuum – it’s an integral part of your entire digital marketing strategy. SEO works in conjunction with Pay Per Click advertising (Google Ads, formerly Google AdWords), content strategy and marketing, social media marketing, native advertising, and more. SEO strategy informs SEO tactics – where you seek to rank for certain keywords gives us options to seize untapped opportunities and increase your visibility to Conquerr the competition.

Our SEO Process

SEO Auditing

The first step is to see where your site is at. What can be improved? What technical elements are lagging? We compile this into a report, so you know exactly what needs to be done – and how we can outfox your competition.

Robust Link Building

Links are the currency of the modern web. Our technical experts build organic links that search engines find irresistible. We use ethical, White Hat approaches to SEO – approved by the community and technicians both.

Keyword Research

Using your audit report, we find out the most relevant keywords that drives traffic to your site and use a holistic approach – using low competition yet high yield search terms and display options – to really pin down the market.

Local SEO

Local search engine marketing is growing in popularity year by year. By cornering the market in your neighbourhood, region, or country, you can increase visibility to your audience. At this stage, we optimise your Google My Business page and other online directories.

SEO Copywriting

Once we have identified your best keyword strategy, we then use true and tested SEO copywriting to attract higher rankings and convert customers once they’re on your site.

Continuous Improvement

Search Engine Optimisation is not a one and done solution. With more data we gain more insights – and over time, even better performance that blows away the competition.

Your common SEO questions answered

What SEO strategies do you use?

We use the entire suite of SEO strategies – including emerging strategies as well as innovative data analytics. This can include on-page optimisation, off-page optimisation, audience research, keyword research, content auditing, A/B testing, content creation, mobile and speed optimisations, authoritative backlinking, citation creation, local SEO, optimising metatags, creating rich snippets, and more.

Is Conquerr a “white hat” or “black hat” SEO company?

We are first and foremost a “white hat” or transparent SEO marketing company. We only use links that are authoritative and with permission. We never “spam” or risk your ranking by using “black hat” or frowned upon techniques. Optimisation is a slow and steady race – there’s no first place for cheaters!

Do you work with Small Business to improve their SEO?

Yes – we work with all sizes of business to improve their SEO, using a wide range of SEO strategies. There’s no business too big or small – every business can benefit from using SEO strategies as part of their holistic digital marketing.

Do you price SEO strategies individually?

No – we have SEO packages that are tailored to suit all kinds of businesses. Each package includes a range of SEO techniques that are informed by your FREE SEO audit and SEO keyword and ranking strategy. These all can suit your budget and overall objectives when it comes to digital marketing.

What is “off-page” optimisation?

This refers to SEO techniques that don’t deal with publishing or updating your primary website content. Off page SEO refers to building authoritative links through content marketing, citation building, brand marketing, social media marketing, and any technique that improves your search engine result ranking that doesn’t involve your main website. Off-page optimisation is also distinct from technical SEO, which refers to actions that help crawlers index your site in a structured or faster way.